The Inspiration

Our Environment.

New York City is the capital of the world. You only have to walk the streets of SoHo, the West Village, the LES, or Brooklyn to see some of the most unique individuals you’ll ever encounter.


The founders of TID, LLC aren’t seeking to reinvent the wheel, but to create clothing for the demographic in which we live and a user experience with which followers can identify with. The aesthetic of a t-shirt is important, but the shirt needs to be comfortable and affordable. We think we offer the market a unique perspective – apparel designed for the demographic, by the demographic. Cliche, but true.

The Active Individual.

You don’t need to be from New York to appreciate an active lifestyle, but seeing the way people cope with an urban environment offers great inspiration. Taking advantage of what the outdoors has to offer is a major factor in what we strive to create. While sport was our initial inspiration, we recognize the passion and drive of a variety of interests and respect the dedication those people employ. Our plan is to provide apparel and an online experience for people who are active and have a variety of passions.

Current Landscape.

Our understanding of the current marketplace, combined with the fact that we are our target demographic allows us to identify unique trends and interests people will want to see and experience.